Zagging: Building Advocacy through Digital & Social Media by Guy Danhoff and Lauren Krebs

Zagging: Building Advocacy Through Digital and Social Media takes an integrative marketing communications approach to helping organizations develop effective digital and social media materials for the purpose of promoting advocacy campaigns. The authors have created a resource manual guidebook using a step-by-step framework to analyze and evaluate the effectiveness of advocacy campaigns through data analytics. This book addresses recently emerging topics and offer practical tools that will help leaders and marketers succeed:

• Best practices and tips for managing digital and social media marketing strategies and tactics.
• Case studies illustrate how some organizations have taken a zagging approach to produce significant increases in their influence, impact, and advocacy.
  

• New emerging topics such as Cyberbullying, Cyber Harassment, and Social Media Fatigue explores several ways organizations can detect and manage these increasing situations.

 
Audience: A resource text for upper-level undergraduate students and graduate students taking marketing, social media, or related business courses. Also serves as a professional reference for organizational leaders and marketers.

Click here to to get a peak into the outline of the book, releasing August of 2021 being published by Kendall Hunt Publishing!

Guy Danhoff is the founder of ZAGPro Media and co-host of MOSHAPE's most viewed weekly content through the Live webinar series #Zagging101 sponsored by Heart Zones, Inc. (12 episodes at MOSHAPE YouTube). His step-by-step implementation of social media marketing strategies and practices directly influences many SHAPE state associations through his training and one-on-one consulting. Since March 2020, Guy has launched and produced for Missouri Healthy Schools (MHS) live weekly streaming content during the pandemic #StuckatHomeRecess, #StuckatHomeSnacks, #SpakerSpot, #TastyTuesday, and recently the host of #MOHealthMedia. Lastly, Guy was a panelist alongside the four most recent SHAPE America Presidents during a live keynote Town Hall session regarding The Impact of Social Media on Advocacy During the COVID-19 Pandemic during MOSHAPE's 2020 Virtual Convention in November.

Lauren Krebs in July 2020 joined forces with MHS Digital Media Strategist Guy Danhoff and launched 12 Live Weekly Webinars that focused on helping local, state, and national leaders develop their influence, impact, and advocacy through social media. Last month in February, Guy and Lauren created the curriculum for the ZAGPro Academy 4-Week Masterclass which provided tools, resources, and instruction on how to level-up the attendee's effectiveness using digital and social media channels. Lauren holds a Master's of Science degree in Sport Management and a Bachelors of Science degree in Exercise Science from Missouri Baptist University. Lastly, Lauren is a graphic artist for Missouri Healthy Schools and loves coffee, dogs, and spending time with friends and family.