During the COVID-19 pandemic in 2020, creating social media content was like playing a game of checkers. Consumption rates experienced a meteoric rise in views and engagement as over 3 Billion people are now using social media. Moving forward in 2021, I believe advocating through social media channels will be like playing chess as the most significant challenge facing organizations is the ability to cut through all the noise and clutter to grab their audience's attention. While social media content is always king, the alignment of its goals to its strategy is paramount heading into the new year. One of my favorite quotes for creating social media content is, "What gets measured, gets improved."
Once you have established clear goals for 2021, here are seven easy tips to level-up your social media content's effectiveness if you are looking to increase your influence, impact, and advocacy. The following proven seven tips are the cornerstone at Missouri Healthy Schools as we use these tips and measure the real-time results:
The tips will help kickstart and guide your social media content in 2021. Stay tuned for my next blog as I unpack several strategies for helping your organization get noticed in a noisy and crowded space.
Guy Danhoff is the co-host of MOSHAPE's most viewed weekly content through the Live webinar series #Zagging101 sponsored by Heart Zones, Inc. (12 episodes at MOSHAPE YouTube). His step-by-step implementation of social media marketing strategies and practices directly influences many SHAPE state associations through his training and one-on-one consulting. Since March 2020, Guy has launched and produced for Missouri Healthy Schools (MHS) live weekly streaming content during the pandemic #StuckatHomeRecess, #StuckatHomeSnacks, #SpakerSpot, #TastyTuesday, and recently the host of #MOHealthMedia. Lastly, Guy was a panelist alongside the four most recent SHAPE America Presidents during a live keynote Town Hall session regarding The Impact of Social Media on Advocacy During the COVID-19 Pandemic during MOSHAPE's 2020 Virtual Convention in November.
Pacific Northwest Canned Pear Service (PNCPS) announced its winners for their CAN-DO Challenge. This challenge invited K-12 operators to share creative or just a simple way to include U.S. grown canned Bartlett pears on their menus. "The winners showcased the flavor and texture of canned pears in both savory and sweet recipes while tapping into hand-held, pick-up and delivery trends, and incorporating popular flavor profiles." said Susan Renke, Promotion Director for PNCPS.
The 1st place winner was Teresa McAdams from Westran Middle School in Clinton Hill, MO. She made a Pear Beef Banh Mi Wrap and took away $1,500 from the challenge. Here's a link to the recipe page!
1st place winner - Pear Beef Banh Mi Wrap by Teresa McAdams
Many people already have Facebook so this post is actually going to focus on the platform of Instagram. Instagram is an image and video sharing platform. You can view and interact with posts from any browser but you can only post things from the mobile app. People can follow your profile or specific hashtags (#hashtag) to see posts. Each image or video you post will have a caption area and that’s where you can add in a description of your post along with hashtags in order to reach a wider audience. You can also tag people in posts by using @ followed by the username.
A school nurse can utilize Instagram by:
If you have a professional school nurse Facebook page you can link the two accounts by clicking on “log in with Facebook”. If not follow the steps for account creation.
When choosing a user name remember that this will be a public and professional page. Usernames like:” SexiNurse911”, “I_Need_a_new_Icepack” are not appropriate for this. Simple but informative names work best. I also recommend adding the word Nurse to the name section of the sign-up in case you do have your own personal account. That way the two aren’t confused.
Once you sign up it will bring you to a page to follow people. I would first start with your school and district pages and then the local health department. Then some great ones I suggest are:
You can also follow hashtags by typing them in, but it’s important to note that anyone can type in a hashtag so it might not always be something relevant.
Now that you’ve gotten who you are following done, you can finish putting things on your profile by clicking on the little person on the right-hand side and then clicking on profile. This area will allow you to update your picture, see previous posts, and things you’ve been tagged in.
Now that you are all set up, let’s make a post! This can technically be done on a browser using the workaround found HERE, but for now, it’s much easier to do this on a mobile device following the directions below.
Let’s say you want to share something you see on Instagram! One of the ways to share other people’s posts is by sharing it to your “story” which is an area that will highlight a post for 24 hours on your profile and pop up on your followers’ pages for them to click on you and see.
Here is a practice exercise:
In the search bar type in @SchoolNurseSVE and click on the page.
You should see the below post. Click on the paper airplane and choose “share to story”. It will bring you to an area where you can add text or stickers to it or just post it as is. Once you are done hit share. Once you do that, you’ll see a little border appear around your photo which means it worked!
Remember too that the best way to connect with your community is by providing reliable evidence-based data. Be sure not to post things that you have not fact-checked, that may be biased, inappropriate language or content or anecdotal stories to be used as evidence.
I hope this guide helps you navigate the world of “the Gram” and you enjoy interacting with your community in a new way!
Darrion Cockrell, a Physical Education teacher at Lindbergh Schools’ Crestwood Elementary, is a true inspiration to students across the nation, especially to African American youth. Above and beyond his role as a Physical Education teacher, he is passionate about providing tools and resources to students across a wide variety of topics, including physical education, nutrition, abstaining from drug use, stress management, and more. He emphasizes the importance of exercise and its impact on productivity, poverty reduction, interpersonal connection and communication skills, and developing a sense of discipline – just to name a few. He believes that all teachers and students should have access to the resources they need for their own achievement and success – a belief and knowledge honed from his own lived experience.
Born and brought up in a community with high levels of drug use and incarceration, he describes how he has lived life on what he calls “both spectrums”. He was born to a mother who struggled with drug addiction and a father who was murdered before he turned 4 years old. Growing up, he thought he was born to simply fail as he didn't have access to basic necessities. He is candid about joining a gang during his youth and how he “started life at the bottom.” Without access to basic necessities, education was not a priority. Several years later, his life took a turn for the better when he was adopted by a football coach – a defining moment which set him on the path to becoming the inspirational educator we are proud to have as the Missouri Teacher of the Year!
To learn more about his inspirational life and approach to education and mentoring youth, please watch his 2021 Missouri Teacher of the Year Recognition Speech
Read more about his work at Lindbergh Schools' Crestwood Elementary in St. Louis here
Watch his feature on Good Morning America
We are excited to kick-off a new series on our blog, specifically geared towards school nurses.
Welcome to the first “Tech Tuesday” post! These posts are going to be specifically for school nurses. Many of us now are in a role where we are servicing staff and students in-person, virtual, in isolation, and in quarantine all at the same time. My goal is to provide readers with evidence-based information and simple instructions so they will be able to start using different pieces of technology right now to connect with their school community or to be more efficient with their day to day practices.
I’m going to dive right into one of the biggest areas for spreading information: Social Media. Back in 2017, Beth Mattey wrote an article, which is HERE regarding why school nurses need to start using social media to get their message across to families, but still today many school nurses feel hesitant about trying it out.
Below is a chart from Pew Research that looks at the % of US adults who use at least 1 social media site over the years. It shows that as of February 2019, 72% of US adults are using at least 1 social media site. Below is another chart from Pew Research that shows that of those adults who use social media, they check it multiple times a day. These facts make social media a tool that a school nurse should use to put out information, especially in times like these where misinformation is being spread that can cause harm to a community.
On November 16, the Central District of SHAPE America - CO, IA, KS, MN, MO, ND, NE, SD, and WY - announced the 2021 recipients of the Kathleen Kinderfather Award for Public Service was the MOSHAPE Social Media Team. Guy Danhoff (also the host of #MOHealthMedia), Mary Driemeyer, and Chris Stehle were recognized for their transformative work in bringing the MOSHAPE message and actions to a wide audience. Through their efforts, almost daily messages have been placed on MOSHAPE Facebook, MOSHAPE Twitter, and MOSHAPE Instagram. These messages have been informative and timely, reaching an audience of MOSHAPE members, members throughout the Central District, and reaching SHAPE America members in virtually every state and a number of foreign countries.
Missy Hanner is the cafeteria manager at Lee Summit North (LSN) and Missouri's Manager of the Year. The staff together distributed over 400,000 meals since COVID closed down their district. She sees her role as “getting to know people around me, my team and the administration, trying to see what I can do to make things easier or better for them and to create a work environment that is pleasurable”. Each day, Hanner served about 75 students at an apartment complex and hundreds at the Lee’s Summit North parking lot, handing the pre-packed bags out at the bus and through car windows. “That was just my bus. My bus alone (did) about 1,000 meals (each day) when you think of breakfast and lunch,” Hanner said. As of June 3, Hanner’s bus had given out 44,828 breakfasts and lunches. Overall, the district gave out 233,858 meals in that time period.
Secretary Sonny Perdue is extending the waiver to allow LSN to feed all student breakfast and lunch free until Dec 31 or until funding allows.