7-Step Process for Creating Video Content that Generates Views by Guy Danhoff

Did you know that 65% of people use YouTube to help them solve a problem? The starting point for creating consistent video content that generates views starts with answering the question, "How many people are interested in your YouTube channel topic and video topic?" Channels that grow fast focus on the specific things your target audience is already searching for on YouTube. In other words, what problem are you trying to solve for your target audience? A ZAGPro Academy power tip to consider is to avoid long-form content if you want to reach new people.

Video content created in 2021 should focus on getting right to the point while keeping the video's length between 3-15 minutes. Also, videos that generate more initial views get started using a highly visual attention-grabbing thumbnail using less than five words. Another power tip is to focus your video content on quality over quantity as your audience is looking for value and insightful information.

At Missouri Healthy Schools (MHS) and MOSHAPE, we have found videos that are researched, planned, edited, perceived as high value, and are under 15 minutes usually generate the most views. Moreover, the key to consistency in creating video content begins with a reproducible process that you or your social media team can perform weekly. At ZAGPro Academy, we follow a simple 7-step process for crafting repeatable video content, as shown below:

1. Start with the end in mind with your content topic on the value and messaging.
2. Conduct as much research as your can about your content topic.
3. Create an outline for creatively presenting your content information on the video.
4. Record your video content. Pay attention to the audio, lighting, and video quality.
5. Release your video content through a variety of digital media channels.
6. Repurpose your high performing video content across channels.
7. Review the data analytics and key performance indicators (KPI's) for your video content to drive future content or video formatting decisions.
8. BONUS: Repeat back to step number 1 for your next video content creation and repeat the process.

Following this 7-step process for creating video content that generates views is a great way to level-up your influence and impact in 2021. Stay tuned for my next blog as I share the top 15 best practices for using social media.

Guy Danhoff is the founder of ZAGPro Media and co-host of MOSHAPE's most viewed weekly content through the Live webinar series #Zagging101 sponsored by Heart Zones, Inc. (12 episodes at MOSHAPE YouTube). His step-by-step implementation of social media marketing strategies and practices directly influences many SHAPE state associations through his training and one-on-one consulting. Since March 2020, Guy has launched and produced for Missouri Healthy Schools (MHS) live weekly streaming content during the pandemic #StuckatHomeRecess, #StuckatHomeSnacks, #SpakerSpot, #TastyTuesday, and recently the host of #MOHealthMedia. Lastly, Guy was a panelist alongside the four most recent SHAPE America Presidents during a live keynote Town Hall session regarding The Impact of Social Media on Advocacy During the COVID-19 Pandemic during MOSHAPE's 2020 Virtual Convention in November.